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What kinds of businesses need a strong brand personality? All of ’em (at least, the kind that want to be successful). Let’s face it: There are thousands of articles, blog posts, and social media captions out there. So when embarking on the mission to stand out through written copy, you definitely have your work cut […]

October 20, 2021

A while ago, I found myself in a position young Mack never thought she would be in—as a guest on a podcast of an extremely successful coach, whose methods actually helped me develop my own business from the beginning.  This extremely successful coach is Cait Scudder, and she’s a sassy, badassy, Forbes-featured business coach for […]

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copywriter for coaches

Surely, you remember the childhood stories your parents used to tell about princes and princesses, kingdoms and castles, witches and wizards—all that good stuff.  Hopefully, you haven’t forgotten entirely about these tales. Because now, narratives are going to play a big role in your business’s success with brand storytelling. Brand storytelling is a growing trend in […]

July 27, 2019

While I’ve written for a wide variety of industries over the years, my ultimate superpower is helping female online coaches scale with sass using personality-driven copy and impactful brand storytelling.

Need actionable insight on how to speak your dream client’s language? You’re in the right place.


copywriter + brand storyteller for coaches

Hey, I’m Mackenzie!