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difference between copywriting and content writing

I write for a living—so the difference between copywriting and content writing is obvious to me (I’ve done both for many years). But—understandably!—it isn’t to most… I always see these terms being used interchangeably and am often asked what—if anything—is the actual difference between copywriting and content writing? Spoiler alert: The difference is major! So […]

August 5, 2021

wicked content Answers to All Your Questions About B2B Buyer Personas

What are 77% of the most accomplished B2B content marketers doing to aid to their success? Building B2B buyer personas.  Yup, according to the Content Marketing Institute’s 2019 B2B Content Marketing report, 77% of the most successful B2B content marketers use personas, compared to 36% of the least successful marketers. For both B2B and B2C […]

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While I’ve written for a wide variety of industries over the years, my ultimate superpower is helping female online coaches scale with sass using personality-driven copy and impactful brand storytelling.

Need actionable insight on how to speak your dream client’s language? You’re in the right place.

copywriter + brand storyteller for coaches

Hey, I’m Mackenzie!