Browse Popular Posts

copywriter for coaches

Surely, you remember the childhood stories your parents used to tell about princes and princesses, kingdoms and castles, witches and wizards—all that good stuff.  Hopefully, you haven’t forgotten entirely about these tales. Because now, narratives are going to play a big role in your business’s success with brand storytelling. Brand storytelling is a growing trend in […]

July 27, 2019

Scroll is the Goal – How to Write a One-Page Website that Sells You’ve made the move and decided to create the ultimate one-page website for your biz. (Whoop whoop!) Your logo and color palette are good to go ✅ You’ve found some spot-on visuals that vibe with your brand ✅ And you’re feelin’ fierce […]

post date

wicked content Answers to All Your Questions About B2B Buyer Personas

What are 77% of the most accomplished B2B content marketers doing to aid to their success? Building B2B buyer personas.  Yup, according to the Content Marketing Institute’s 2019 B2B Content Marketing report, 77% of the most successful B2B content marketers use personas, compared to 36% of the least successful marketers. For both B2B and B2C […]

July 24, 2019

While I’ve written for a wide variety of industries over the years, my ultimate superpower is helping female online coaches scale with sass using personality-driven copy and impactful brand storytelling.

Need actionable insight on how to speak your dream client’s language? You’re in the right place.


copywriter + brand storyteller for coaches

Hey, I’m Mackenzie!